1. Who we are
BB Sports Distributors Ltd is registered in England and Wales. We are a business-to-business wholesale distributor of licensed sports merchandise. This privacy policy explains how we collect, use and protect information about our trade account holders and website visitors.
2. Information we collect
We collect business contact information provided during trade account registration, including company name, contact name, business email address, phone number and website URL. We also collect order history, browsing data on our website (via cookies), and communication records.
3. How we use your information
We use your information to process and fulfil orders, manage your trade account, communicate about your orders and account status, send relevant product and promotional information (where you have opted in), and comply with legal obligations. We do not sell your personal data to third parties.
4. Legal basis for processing
We process personal data under the following legal bases: contract performance (to fulfil your orders and maintain your trade account), legitimate interests (to manage our business relationship and improve our services), and legal obligation (to comply with tax and accounting requirements).
5. Data sharing
We share data with carefully selected third parties where necessary: courier and logistics partners (for delivery of orders), payment processors (for secure payment handling), and our IT and software providers. All third parties are bound by data processing agreements.
6. Data retention
We retain trade account data for as long as the account is active, plus seven years to comply with HMRC record-keeping requirements. Marketing preferences and communication records are retained for three years after last contact.
7. Your rights
Under UK GDPR, you have the right to access, correct or delete your personal data, restrict or object to processing, and data portability. To exercise any of these rights, please contact us at the address below. You also have the right to lodge a complaint with the ICO at ico.org.uk.
8. Cookies
Our website uses essential cookies to maintain your session and preferences. We use analytics cookies (where consent is given) to understand how visitors use the site. You can manage cookie preferences via your browser settings.
9. Contact us
For data protection queries, please contact: BB Sports Distributors Ltd, Manchester, England. By logging in to your trade account or using our website, you acknowledge that you have read and understood this policy.