About BB Sports

45 Years of Licensed Sport.

Britain's leading wholesale distributor of licensed football merchandise. Family-owned, Manchester-based, trusted by retailers across the UK since 1979.

45+
Years in business
30+
Licensed clubs
100%
Official stock only
5k+
Active trade accounts
Our story

Built on the terraces.
Built to last.

BB Sports Distributors was founded in Manchester in 1979 by two lifelong football fans with a simple idea: make it easy for retailers to stock official, licensed football merchandise.

Over four decades later, we're still family-owned, still based in Manchester, and still obsessed with one thing — getting the right products to the right retailers, fast.

We hold official licensing agreements with 30+ clubs and operate a 50,000 sq ft distribution centre that ships to over 5,000 active trade accounts across the UK and Ireland.

Every product we sell is 100% official and licensed. No fakes, no grey market — your customers can trust the product, and you can trust us.

Timeline
1979

Founded in Manchester as a small football merchandise importer.

1987

First official licensing agreement with a Premier League club.

1995

Moved to a purpose-built 30,000 sq ft distribution centre.

2004

Expanded to 30+ licensed clubs across Premier League and Championship.

2012

Launched next-day dispatch for all UK mainland trade accounts.

2019

Added international licensing — England, Scotland, Wales and Republic of Ireland.

2023

Expanded portfolio to include Sanosan baby care and sportswear brands.

TRADE

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Free to apply. Approved within 24 hours.

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